Wednesday, 15 February 2012
Questions to answer
1.Do you know what kind/proportion of coffee you
are being served in the coffee shop?
2. Have you ever bothered
to enquire about it?
II. If Yes, When &Where?
3. Does the staff who served
you is knowledgeable about it?
How small and marginal planters can attract the foreign buyer’s/Market to their farm gate.
A fine suggestion for small coffee growers would be to profile
their produce & the farm through professional assistance which will fetch
them a much better value than the ruling market price and a specific buyer or
buying market for your product.
Monday, 13 February 2012
Changes in Traditional Vs Non Traditional growing regions
Growing region changes during
2008-09, 2009-10 & 2010-11
|
2008-09
|
2009-10
|
YoY growth
|
2010-11
|
YoY growth
|
Traditional Areas
|
160750
|
160912
|
100.1008
|
161072
|
100.0994
|
Non Traditional Areas
|
79951
|
91139
|
113.9936
|
102887
|
112.8902
|
NER Region
|
5621
|
5621
|
100.0000
|
5606
|
99.7331
|
With the statistics, we come to know Non Traditional Areas are expanding their frontier on a year over year
basis with shot in the arm in finding the buyers for their goods when compared
to the traditional areas whose growth is stunt or on a marginal level. With the
brisk expansion, non traditional areas next step would be to bring out
specialty coffee out of their regions just similar to traditional one like
Mysore nuggets, Pulneys, Anamalais, etc.
The best possible way for planters it may either be small, large,
traditional or non traditional area growers, to find a quick market with a
better pricing for their produce is by way of profiling their produce (coffee)
and their growing areas. It would ease the process for buyer to decide whether
to go for the bag or not as the buyer will know what kind of coffee beans he
wants for his business.
Coffee Plantation holding pattern in INDIA
Coffee Plantation holding
pattern in INDIA
|
2007-08
|
% of total
|
2008-09
|
% of total
|
2009-10
|
% of total
|
2010-11
|
% of total
|
Small Holdings <10
hectares
|
218116
|
98.77
|
243648
|
98.91
|
255042
|
98.98
|
266936
|
99.02
|
Large Holdings >10
hectares
|
2709
|
1.23
|
2674
|
1.09
|
2630
|
1.02
|
2629
|
0.98
|
Total
|
220825
|
100
|
246322
|
100
|
257672
|
100
|
269565
|
100
|
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