Coffee Nirvana

Do you know, Continent wise, coffee is grown in Laaaap not literally Lap, it’s Latin America, Africa, Arabia, Asia & Pacific.

2012-02-13T07:13:00.000-08:00

Changes in Traditional Vs Non Traditional growing regions

2012-02-13T07:11:00.000-08:00

Growing region changes during 2008-09, 2009-10 & 2010-11	2008-09	2009-10	YoY growth	2010-11	YoY growth
Traditional Areas	160750	160912	100.1008	161072	100.0994
Non Traditional Areas	79951	91139	113.9936	102887	112.8902
NER Region	5621	5621	100.0000	5606	99.7331

With the statistics, we come to know Non Traditional Areas are expanding their frontier on a year over yearbasis with shot in the arm in finding the buyers for their goods when comparedto the traditional areas whose growth is stunt or on a marginal level. With thebrisk expansion, non traditional areas next step would be to bring outspecialty coffee out of their regions just similar to traditional one likeMysore nuggets, Pulneys, Anamalais, etc.

The best possible way for planters it may either be small, large,traditional or non traditional area growers, to find a quick market with abetter pricing for their produce is by way of profiling their produce (coffee)and their growing areas. It would ease the process for buyer to decide whetherto go for the bag or not as the buyer will know what kind of coffee beans hewants for his business.

2012-02-13T07:09:00.000-08:00

Based on these statistics, we are given a healthy picture ofsmall planters/farmers in the forefront in the coffee growing market but thestory is the other way around where the large planters, middle-men &business conglomerate rule the market by way of contract farming of smallholdings.

Coffee Plantation holding pattern in INDIA

2012-02-13T07:07:00.000-08:00

Coffee Plantation holding pattern in INDIA	2007-08	% of total	2008-09	% of total	2009-10	% of total	2010-11	% of total
Small Holdings <10 hectares	218116	98.77	243648	98.91	255042	98.98	266936	99.02
Large Holdings >10 hectares	2709	1.23	2674	1.09	2630	1.02	2629	0.98
Total	220825	100	246322	100	257672	100	269565	100

Why does coffee sell at a higher price?

2012-02-09T06:20:00.000-08:00

Coffee trees start full blooming only after 3-5 years afterplanting.
A fully grown coffee tree bears anywhere between 250-375 gmsof coffee cherries per season.

Do you know coffee contain less caffeine than tea?

2012-02-09T06:18:00.001-08:00

Coffee growing regions-II

2012-02-07T22:06:00.000-08:00

Coffees best grow between tropical belts (Tropic of Cancerand Tropic of Capricorn). Just similar to human beings coffee too get theirqualities half from their parents (in this case coffee tree) and the remainingfrom their surroundings (altitude, soil, sunshine, rainfall & plants/treesthat grow or grown near the coffee plant) which offer them an individualcharacter.

There are only two varieties of coffee species that aregrown commercially on large scale and they are as follows:

• CoffeaArabica

• CoffeaCanephora (also known as Robusta)

But there are approximately 80 speciesknown throughout the world under the Rubiacee family, Coffea genus.

A small statistics about coffee by growing regions:

Geographically, Coffea Arabica makesup 70% of world coffee production and are divided as follows:

20% South America (excluding Brazil)
34% Brazil (Natural)
30% Central America
10% Africa
6% Asia

Coffea Robusta accounts for 30% of world production.

32% Africa
55% Asia
13% Brazil

Starbucks to open 30-50 cafes this year in India

2012-02-07T08:22:00.000-08:00

Tata & Starbucks to open 30-50 cafes this year in India and planning to open around 2000 stores in a span of 5 years which is much more than Cafe Coffee Day (CCD's) numbers at present. To begin with they are starting from the capital New Delhi and commercial capital Mumbai then other places. They coming up with a strategy to serve you where ever in a city say from airport, railway station to malls, exhibitions, colleges, hospital and highways just as you think of any place they will be planning to open one over there.

Is it the start of doldrums for Indian coffee shops?

2012-02-07T07:50:00.000-08:00

Is it the start of doldrums for India start up individual & Chaincoffee shops?

Of course not, it was very clearly mentioned by Mr. John Culver, president, StarbucksChina and Asia Pacific, that their pricing would be on a premium segmentand the experience in the store would justify it. But our India grown coffeeshops will face a crunch of foot fall as most of their customers will be eagerto check the latest addition to the list of coffee shops, their offerings andhow they differ from the existing ones, there is a 50-50 chance for thetransition from the existing coffee shops to the new ones, that too mostlypeople who didn’t got to feel the real coffee shop experience as most of thecoffee shops in our city, country turn in to a she-e-sha /hukka parlor after ashort duration for their very survival spoiling the ultimate coffee shopexperience and turning them into a smoking den, most of the sheesha parlors runwith a blanket in the name of cafes. It is this scenario that keeps theultimate coffee lovers, people who would love to spend their leisure time andthose who want to finish their discussions & business meeting with a cup ofcoffee in an informal ambience.

It is “The time” for our local & neighborhood shops topull their socks and keep abreast of what is going on in the industry andshould maintain the standards, it is not an uphill task to run a coffee shopaccording to standards it’s as easy as running a show, it’s our attitudetowards our customers that has to change, we should not take advantage of ourcustomers ignorance about the drinks and serve them with a dead shot ofespresso or scalded milk in a latte or a cappuccino, with the walk in of thegiant (Starbucks Coffee), people would be well-informed of the qualitystandards & about the coffee in specific, so the very old “Kuch bi Chaltha Hai”concept wont work anymore. It is eithermeet up to the standards of the industry or perish, it’s that simple.

Alarm bell has already started ringing for owners who justconsidered coffee shop into a money making machine and was running with outprofessional knowledge or a back up.

MNC coffee shops didn’t come straight from the moon or sunthey too will be serving the same coffee and the food that is being produced orprocured locally but it is the knowledge about the product that they serve oroffer, the research about the customers preferences and the standards theyfollow that differentiates from others and made them the pioneers in theindustry, don’t we India grown coffee shops have the guts to follow the sameand give in addition a personal touch which cant be extended by any MNC’s andrender a tough competition & enlighten customers experience in our stores.

Tata Global Beverages and pioneer of coffee shop culture Starbucks form joint venture to open Starbucks cafés across India

2012-02-07T07:42:00.000-08:00

Tata Global Beverages Limited and Starbucks CoffeeCompany announce a joint venture between the iconic international coffee brandand the 2nd largest branded tea company in the world.

The 50/50 joint venture, named TATA Starbucks Limited, will own andoperate Starbucks cafés which will be branded as Starbucks Coffee “A TataAlliance.”

The retail stores will be developed in cities across the country,beginning with stores in Delhi and Mumbai in calendar 2012.

In a separate sourcing and roasting agreement between Starbucks CoffeeCompany and Tata Coffee Limited, Tata Coffee Limited will roast coffee tosupply TATA Starbucks Limited, and to export to Starbucks Coffee Company.

This agreement paves the way for consumers in India to enjoy the premiumStarbucks Experience, while further discovering the unique taste ofhigh-quality Indian arabica coffee worldwide.

TATA Starbucks Limited brings together two companies with a richheritage in and passion for coffee, tea and innovative beverages. Together, theJV will enable an expanded range of beverage offerings for Indian consumers.

As an example, the companies have agreed to jointly leverage assets andinnovation to offer a premium tea product branded Tata Tazo.

“The joint venture with Starbucks is in line with Tata Global Beverages’strategy of growing through strategic alliances in addition to organic andinorganic growth,” stated Mr. R K Krishnakumar, Vice Chairman, Tata GlobalBeverages.

“It opens up exciting business opportunities and new formats for TataGlobal Beverages. Starbucks brings unique retail expertise as well as a sharedsense of business values.

We are excited about the opportunities the alliance presents to innovatein the retail space and bring new beverage experiences to more consumers inIndia, leveraging the global in-home expertise of Tata Global Beverages and theglobal out-of-home expertise of Starbucks.”

“We’re very pleased to have found the best partner for Starbucks in Tata– a company that shares so many of the same values for conducting business in away that earns the trust and respect of our customers and partners(employees),” said John Culver, president, Starbucks China and Asia Pacific.

“We look forward to bringing the Starbucks Experience to customers inIndia by offering high quality arabica coffee, handcrafted beverages, locallyrelevant food, and legendary service.”

The TATA Starbucks Limited joint venture will operate cafés under theQuick Service Restaurant category. This partnership will enable theintroduction of the unique Starbucks Experience to Indian consumers.

Through a separate coffee sourcing and roasting agreement, Starbucks andTata Coffee Limited will work toward developing and improving the profile ofIndian-grown arabica coffees around the world by elevating the stature ofIndian coffee through joint marketing efforts, as well as improving the qualityof coffee through sustainable practices and advanced agronomy solutions.

Starbucks and Tata share common values of responsible business ethicsand a commitment to community. Tata Coffee Limited has been working to improvethe lives of coffee growing communities in the State of Karnataka.

Through an initial financial commitment, Starbucks will work with Tatato support 'Swastha,' a school for children with special needs (in partnershipwith the Coorg Foundation) and aim to increase its capacity and outreach intothe rural communities in the coffee growing region of Karnataka.

Tata Coffee Limited and Starbucks also plan to work together oninitiatives including the promotion of responsible agronomy practices and theprovision of training for local farmers, technicians and agronomists to improvetheir coffee-growing and milling skills, along with exploring communityprojects which could positively impact the communities in the coffee growingregions where Tata is active.

About Starbucks Since 1971, Starbucks Coffee Company has beencommitted to ethically sourcing and roasting the highest-quality arabica coffeein the world.

Today, with more than 17,000 stores around the globe, the company is thepremier roaster and retailer of specialty coffee in the world.

Through our unwavering commitment to excellence and our guidingprinciples, we bring the unique Starbucks Experience to life for every customerthrough every cup.

To share in the experience, please visit us in our stores or online at www.starbucks.com.

About TataGlobal Beverages and Tata Coffee Tata GlobalBeverages is a part of the global Tata Group. Tata Global Beverages is a globalbeverage business and the world’s second largest tea company.

The group’s annual turnover is US $1.5 bn and it employs around 3000people worldwide. The Company focuses on ‘good for you’ beverages and has astable of innovative regional and global beverage brands, including Tata Tea,Tetley, Himalayan natural mineral water and Eight O’ Clock Coffee.

For more information, please visit www.tataglobalbeverages.com .

Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia’slargest coffee plantation company and the 3rd largest exporter of instantcoffee in the country.

The Company produces more than 10,000 MT of shade grown Arabica andRobusta coffees at its 19 estates in South India and its two Instant Coffeemanufacturing facilities have a combined installed capacity of 6000 metrictonnes.

It exports green coffee to countries in Europe, Asia, Middle East andNorth America. Tata Coffee’s farms are triple certified: Utz, RainforestAlliance and SA8000, reinforcing its commitment to the people and theenvironment.

Coffee growing regions of India

2012-02-04T03:56:00.000-08:00

Let me straight away walk into the growing regions of coffeein India which can be divided into Traditional and Non-Traditional,

Withtraditional being states of

Karnataka (largest producer of coffee)
Tamilnadu
Kerala

Whereas non-traditional are the states of

Andhra(Visakhapatnam)
Orissa
Assam
Manipur
Meghalaya
Mizoram
Tripura
Nagaland
Arunachal Pradesh.

Welcome to Coffee Nirvana

2012-02-04T03:50:00.000-08:00

Have a great pleasure in welcoming you to Coffee Nirvanablog, this is a place dedicated totally to share & talk anything aboutbeverage and on some instances about food, when you say of beveragesimmediately the first thing that comes to our mind is the fresh aroma of filtercoffee that hit your senses every day morning, serve the daily dose of caffeineand making you refreshing & whole day fresh.

Just feel of holding a cup of freshly brewed filter coffeein one hand and enjoying every slurp of the drink while peeping to yournewspaper is a heavenly pleasure which have no words to explain but toexperience for your self.

Come on don’t get carried away, in this blog we are notgoing to talk only about our world famous filter coffee but also about otherforms and much importantly about coffee as a whole, their market, dailyhappenings, their impact on the environment (eco system, producer,intermediates & consumers), equipments, people, certifications and much, muchmore………………..

This is a platform where much knowledge sharing anddiscussions should and will take place. We also welcome your valuable inputsand impart of knowledge about the beverages that you love to share with ourbeloved coffeizens. We want bring this blog as a coffee encyclopedia